Privacy Policy | Sukhothai Atelier

1. Introduction

Sukhothai Atelier ("we", "us", "our") operates from 56 Mittraphap Road, Nai Mueang, Nakhon Ratchasima 30000, Thailand. We take the protection of personal information seriously and are committed to handling data responsibly and transparently. This policy explains what information we collect, how we use it, and your rights in relation to it.

This policy applies to personal information collected through our website at sukhothaix.pro and through direct contact with our workshop. If you have questions about anything in this document, please contact us at [email protected].

2. What Personal Data We Collect

Information You Provide Directly

Name and contact details (email address, telephone number)
Postal address, if relevant to arranging collection or delivery of a timepiece
Description of your watch and its condition, as provided in enquiry messages
Any additional information you choose to include in correspondence

Information Collected Automatically

Browser type, operating system, and device type (via web analytics)
Pages visited, duration of visit, and referring source
IP address (anonymised where possible)
Cookie preferences and consent records

3. Legal Basis for Processing

We process your personal information on the following grounds:

Contractual necessity: when you request a service, we need your contact details to carry out that service and communicate with you.
Consent: for analytics cookies and optional marketing communications, we rely on your explicit consent, which you may withdraw at any time.
Legitimate interest: for website security, fraud prevention, and improving the quality of our services, where these interests do not override your rights.

We process data in accordance with Thailand's Personal Data Protection Act B.E. 2562 (PDPA).

4. How We Use Your Information

To respond to your enquiries and provide the service you have requested
To send you assessment findings, cost estimates, and service updates relating to your watch
To contact you if we have questions about a piece in our care
To maintain records of completed service work for our own and your future reference
To improve the content and usability of our website using aggregated analytics data
To comply with legal and regulatory obligations

We do not use your personal information for automated decision-making, profiling, or direct marketing without your prior consent.

5. Data Retention

Contact enquiries that do not lead to a service booking are retained for up to twelve months before deletion. Service records — including assessment findings, agreed scope, and documentation — are retained for five years following completion, as these may be relevant to future servicing of the same piece. Analytics data is retained in aggregated, anonymised form.

6. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We may share data in the following limited circumstances:

Service providers: website hosting, email services, and analytics tools that assist in operating our website. These providers are bound by data processing agreements.
Legal requirements: if required to do so by applicable law or a legitimate regulatory body.
Analytics: we may use Google Analytics to understand website usage. Data is anonymised before transmission where technically feasible.

7. Data Security

We apply appropriate technical and organisational measures to protect personal information against unauthorised access, loss, or alteration. Our website uses HTTPS encryption. Access to client records is restricted to the workshop team directly involved in your service. In the event of a data breach that is likely to result in risk to your rights, we will notify you and, where required, the relevant supervisory authority within the timeframes stipulated by Thai PDPA.

8. Cookies

We use cookies to remember your preferences and to understand how visitors use our site. You can manage your cookie preferences at any time through our Cookie Policy page. Essential cookies necessary for the site to function cannot be disabled.

9. Your Rights

Under Thai PDPA, you have the following rights regarding personal information we hold about you:

Access: you may request a copy of the personal data we hold about you.
Rectification: you may ask us to correct inaccurate or incomplete data.
Erasure: you may ask us to delete your personal data, subject to our legitimate retention obligations.
Portability: where technically feasible, you may request your data in a structured, machine-readable format.
Objection: you may object to processing based on legitimate interest.
Withdrawal of consent: where processing is based on consent, you may withdraw it at any time without affecting processing that took place prior to withdrawal.

To exercise any of these rights, please email [email protected] or write to us at our workshop address. We aim to respond within thirty days.

If you are dissatisfied with our handling of your data, you may lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) in Thailand.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Children's Privacy

Our services are directed at adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information to us, please contact [email protected] and we will delete the data promptly.

12. Updates to This Policy

We may update this policy from time to time. Significant changes will be noted with a revised date at the top of this page. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy.

13. Contact for Data Enquiries

For questions or requests relating to this policy or your personal data:

Email: [email protected]
Address: Sukhothai Atelier, 56 Mittraphap Road, Nai Mueang, Nakhon Ratchasima 30000, Thailand
Telephone: +66 44 271 583